Pixel Perspectives

White Paper · Gaming & Casino · October 2026

The Influencer Advantage: Why Posts From Real People Outperform Traditional Ads

By Hannah Payne & Eleanor Miller

Influencer posts are now one of the most effective ways for a casino or resort to get noticed. At one Midwest resort’s summer concert series, creator posts reached about 35 times more people than its usual posts.

• Why people scroll past ads, and why a post from a creator they follow feels like a friend’s recommendation
• Real results from a summer 2026 concert series: creator posts drew 10x and 60x the views of a typical post
• How the best creator videos can also run as ads on social, streaming TV, music apps, and digital billboards

White Paper · Gaming & Casino · October 2026

The Organic Multiplier: Why Everyday Social Posts Make Every Gaming Marketing Dollar Work Harder

By Neha Singh

Many casino properties treat their own social posts and their paid ads as two separate budgets. This paper shows why they work best as one system.

• Why guests start their trip on social media, weeks before they book
• How to test creative assets and scale what works with paid media
• How to run casino social accounts within the rules of gaming, from age-aware content to Responsible Gaming messaging

White Paper · Casino & Hospitality · May 2026

5 Things Every Casino Marketer Needs to Know About the Future of Search Marketing

By Angel Suarez

Search is changing faster than most casino marketing teams can react to, and this paper lays out what that shift means for guest acquisition.

• Why Google's AI Overviews are changing the game, and what it means when guests never scroll to your ad
• How brand strength has become a search ranking factor, and why reviews and third-party mentions now matter more than ever
• What paid search is getting wrong, and how to build an organic strategy that doesn't require paying for every visit